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Monday, November 23, 2009

Wednesday, November 18, 2009

Palm Springs, CA

 

Views outside my window!
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Saturday, August 22, 2009

Palm Springs Desert Calm and Serene

 
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Normally there is the mauve, purple, pinkish colored mountain against the blue skies and/or even on a cloudy day you see the cloud formations against the mountains and the skies are beautiful in rain or shine. This photo was taken from a cell on a gloomy day so the colors don't show up too well. However, normally you'll see desert sands, the rocks are pinkish bluish color and you see green bushes and cactus here and there. It's the serenity that makes it beautiful and the quietness. At night time you can only see dark skies with a bright moon and twinkling stars. It's a dreamers, writers, photographers, and artists paradise. Palm Springs is the place where Fred Astaire, Ginger Rogers, Frank Sinatra, Elvis Presley, Bob Hope and many visited or lived.

Friday, August 7, 2009

Sunday, July 26, 2009

Marlene Mendoza Resume

MARLENE M. MENDOZA

OBJECTIVE: To use my education and previous sales and marketing experience in a full-time CEO, Marketing Director, Marketing Manager, Sr. Manager position on subcontract in a sales or marketing environment.



EDUCATION

Kaplan University
Bachelor of Science in Management, Sales and Marketing
December, 2009, GPA: 3.90/4.00

Lakewood High School
High School Diploma
June, 1970

¬¬¬¬¬¬¬¬¬¬¬¬
QUALIFICATIONS

• Marketing - Developing marketing strategy, sales, advertising techniques
• Mentoring on public relations
• Negotiation skills – presenting proposals and negotiating the best pricing
• Interpersonal skills – writing and to communicate effectively with staff members, clients and sales representatives out in the field
• Marketing Research – conducting primary and secondary research worldwide
• Computer skills – Excel, power point presentations, ms word, database programs, sales forecasts. Telephone skills – obtaining sales leads.
• Public speaking skills or communication – presentations
• Leadership skills – teaching sales presentations, company policies and regulations if asked, mentoring
• Training and supervision – teaching a team of 30 persons or more in each group. Teaching managers that come on board.
• Networking skills – internet marketing through worldwide networks
• Product development – Studied various stages of development, marketing research, potential markets, pricing strategies and consumer behavior
• Motion picture packaging and distribution worldwide

WORK EXPERIENCE

1/06 – Present Business Development and Support Services
Marketing Director
• Developing marketing strategies, sales, and advertising techniques.
• Writing sales presentations, sales negotiations, training
• Model Agent, Artist Agent, Film Production

4/04 – 1/06 Western-Southern Financial Group
Worksite Marketing Manager
• Managed sales territory for B2B
• Marketing new business

9/03 – 4/04 American General
Worksite Marketing Manager
• Managed sales territory for B2B
• Marketing new business

2/01 – 9/03 Ralph Lauren Corporation
Sales and Marketing Representative

5/90 – 7/01 Consultants, Inc.
Marketing Director
• Sales and and Marketing worldwide

9/79 – 5/90 Hughes Aircraft, Rockwell Int’l (Boeing), Signal Oil
Administrative Assistant
• Program Manager Support-NASA-Shuttle-Satellite
• Human Resources and Operations Management

PROFESSIONAL ORGANIZATIONS
2009 Gamma Chi Theta, Alpha Beta Kappa, Sigma Beta Delta
REFERENCES FURNISHED UPON REQUEST

Monday, June 22, 2009

What is Environmental Protection Agency (EPA)

The EPA stands for Environmental Protection Agency which is an agency that has the authority to investigate and inspect for pollution on premises of a corporation. What the EPA does is if any company is in violation of the law, the EPA has authority to notify the state where the company is located, to give heavy fines and to notify the party being offended. The EPA has the right to sue, shut down or levy fine and even impose criminal penalties against the stakeholders involved.

Furthermore, the EPA has to enforce the laws and procedures that are supposed to be done by each company. The ethical analysis here is rights and justice as the ethical concept, of the people working for the company and the people living and working outside of the company in the environment. Again, as I put in our debate posting, the environment is also a stakeholder.

Finally, the main ethical concept to be concerned with here is moral rights. The people and the environment have the moral right to life and safety. People have the right to live and work in a safe environment. The EPA helps to enforce the laws, by giving fines, shutting down some businesses, as they are authorized to fine violators without having to go to court since 1990. In addition. Lawsuits can be given to private individuals. Therefore, the CEO and key personnel could be held liable. To this end, the EPA is important to our studies because they regulate so many different areas and it is a common factor in business having chemicals, and that is why it’s important to change the way business is run from the very beginning before it’s too late. Otherwise, the end result would be failure for any company here or abroad. With and without EPA involvement the environment and the people’s right will be violated (eGuide, 2009).

Original writing by Marlene Mendoza

Reference:

The Kaplan eGuide to ethics and the legal environment. Retrieved May 26, 2009, from Kaplan University on-line web site.

BUSINESS DEVELOPMENT IN FOREIGN COUNTRIES WITHOUT EPA STDS

I WOULD ARGUE IN OPPOSITION UNLESS PROPER PROTOCOL IS DONE:

If I was the Manager of the Corporation that was starting a business overseas and they did not have Environmental Protection Agency (EPA) in their country, I would like to approach the CEO and give her/him some insight to what we may be getting into. First, I would suggest that we hire our own two-man team Geologists to study the environment of the area we plan on purchasing and putting our plant.

Second, it’s important to have clean water and hire someone in-house to check the pollutants, because there is no EPA in Mexico. All the more we have to check on the water, because if a child or adult got sick and died, the CEO and other stakeholders would be liable if the family decided to sue. Add to this, more importantly how would we feel morally losing someone and knowing it was our fault. Next, I need to make it clear that the environment is the main stakeholder here.


Third, not only the water but the land needs to be checked to be sure there are not already dangerous chemicals in the land prior to building.


Fourth, we have to be sure no one conceals the evidence, therefore by having an in-house auditor to audit the reports and files down the road.


Fifth, as mentioned above have our Geologists check the soil but double check and we are sure there are not already some open reports somewhere.


Sixth, we have to have manuals printed with proper protocol for staff and employees because we are all stakeholders here. We will not be able to get investment funds in J/V deals if a leak gets out that there’s a problem in one of our plants. Therefore, we have to keep everything clean.

Furthermore, there does not have to be a law in effect for an individual or company to sue the company for millions of dollars if there are a lot of deaths caused by waste products being dumped in the soil or contaminated water cause lung diseases, etc.


Conclusion, to really emphasize how we will feel if children die from contaminated water, how will we feel morally?


Original Writing by Marlene Mendoza


Reference:

The Kaplan eGuide to ethics and the legal environment. Retrieved May 26, 2009, from Kaplan University on-line web site.

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Monday, June 15, 2009

My Discussion, Research on OSHA

First, workplace safety without OSHA would be very unsafe, because OSHA
assures safety and healthful concerns for employees who are some of the
stakeholders of the organization. Furthermore, they provide technical
assistance to employers and employees in their programs that consult them.
Plus, they stimulate management and employee commitment for a safe
environment and improve working conditions by giving routine inspections
(OSHA, 2009).

Second, managers and company owners would be safety conscience to a certain
extend. However, they will be more safety conscience if they knew that there
were penalties, possible jail sentencing for knowingly causing harm to
individuals in the workplace causing major injury or death (OSHA, 2009).

Third, if an OSHA inspector came to the plant or company unannounced I would
feel relieved to know that they are watching over companies. I would welcome
the inspector with open arms.

The reasoning behind all this is a positive view, because companies and
employees need to know that there is regulation for their own protection.
OSHA inspectors can inspect and find a flaw that can be corrected ahead of
time before disaster hits and then it causes more damage to the company.
There were 6.218 fatal injuries out of 17,000 injuries or illnesses for each
day out of 6.2 million workers in 1998 alone. (Personally I recall an old
friend of mine died from asbestos poisoning and he died before he even won
in the lawsuit. In the old days the major plants had a lot of cases of
asbestos poisoning and it’s a slow cancer that hits the lungs and other
parts of the body.) Furthermore, costs exceed $120bil a year, $60.9 bil in
lost wages and productivity, $21.1 in medical costs and $23.7 for rehires,
not to mention the pain and suffering the family goes through (OSHA, 2009).

Still further, some companies think it’s cheaper to ignore fixing a machine
and have a casualty rather than preventing the casualty. There should be
safety training in this case and preventative measures. Since the OSHA Act
casualties have been cut in half. It is better to prevent a disaster than to
have 25 men die from being trapped behind locked doors, company going BK and
owner of Imperial getting 19 years in prison for not having safety features
in place (OSHA, 2009).

Finally, main issues should be to continue to enforce strong penalties, have
more funding for more inspectors, and have better protection for
whistleblowers. There should be an anonymous tip 800 line setup for
whistleblowers to help investigators go after violators and managers need to
have training programs in place for other managers and employees
(stakeholders) and allow NO doctoring of documents. Plus, managers and
company owners should continue to be held liable because they have an
ethical and legal obligation to protect the company and its stakeholders. It
is legally wrong and ethically wrong to have violations and it is the ethical
concept of moral right to life and safety and ethical concept of justice to
give protection to whistle blowers, and the corporation is socially
responsible to take care of the stakeholders or employees (Ethics, 2009).

Marlene

Reference:

http://www.osha.gov/html/comp-desc.html
http://www.scrl.org/index.html
http://www.pao.gov.ab.ca/toolkit/tools/individual-ethics-profile.htm

The Pussycat Dolls - I Hate This Part

The Pussycat Dolls - I Hate This Part

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Monday, May 25, 2009

Sales and Marketing (Sales Force Plans)

Why have a Sales Force Plan. First if a company wants to have the right sales organization, they must have a plan.

Start with a Mission Statement:

First, management decisions and behavior patterns must always comply with the highest ethical standards of moral management style. In addition, their daily activities must be with right behavior and professional standards inclusive of ethical leadership.

Furthermore, the Managers success is always contingent upon being fair to all employees, due process and justice. Still further, to comply with legal obedience according to the law and work well above the law. The management strategy must always be in align with sound ethical standards and be a leader when there are ethical dilemmas. To this end, all employees will also follow the highest ethical standards and to give outstanding customer service as to what this organization was originally built upon.

Second, you need to have all of the following elements to be successful:

Marketing and Distribution
Management Decisions
Target Market
Marketing and Advertising
Territories
International Licenses
Competition
Brands and Products (Sales Accounts)
Organizational Chart
Developing a Sales Force (Inside and Outside)
Sales Force Deployment and Training
Additional Sales Training in Sales Force Socialization
Sales Force Compensation
Compensation and Training Costs
Sales Forecast
Sales Profitability Analysis
Last Three Years Financials
Recent Activity
Newest Timeline and Growth

As you can see there is a lot to devising a sales force plan.



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